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La Oliva works on its tourism strategy on the German market that is picking up again in the North of Fuerteventura

FMHOY - Fuerteventura

WHO'S WHO IN THE ISLANDThe Ayuntamiento of La Oliva was present during one of the main tourism fairs in Europe, the ITB in Berlin, working with the other Canarian administrations and with businesses in order to improve the positioning of the municipality concerning the most important tourism market in Fuerteventura.

The mayor of La Oliva, Isaí Blanco, explained that German tourism is one of the three main markets of the municipality together with the British and national markets, “But we are also talking about a profile of tourist that is strong quality-wise. German tourists are loyal clients, they love the sun, the beaches and tranquillity and they have a high spending power. It is also a profile that is picking up again and this is happening at the same time as the active tourism in the north of the island is improving”.

He also added that “La Oliva keeps on improving its offer on active and natural tourism.

More and more tourists are asking for an experience and they come to practise sports and outdoor activities in order to take advantage of our natural spaces, the wind and the waves. In this context, German tourists will have a great impact in the future and this is why we need to work on this side”.

Isaí Blanco added that during those few days of intense work, as well as creating connections with agents from the sector, “We also checked out the competition. Eastern destinations such as Turkey, Tunisia and Egypt are working very hard in Germany and this is why we must do the same, especially in the area that corresponds to the municipalities by improving public services and the general image of the territory”.

The strategy is completed by other administrations such as the Cabildo, he added, “That is doing a good job with the Tourism Board to keep on improving the positioning of Fuerteventura as a brand and to create more and more aerial connections and new promotional agreements that benefit all the island's municipalities”.

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